// the book
The LinkedIn Growth Code
From invisible to in demand. Five stages, and the order is the whole point: each one is wasted effort until the one before it is right.
- Pitch. The sentence that makes the right person stop and the wrong person keep scrolling. Everything after this is built on it.
- Profile. They check you before they reply. That page has to answer the question they are actually asking, which is not the one a CV answers.
- Prospect. Who is worth approaching, how to find them, and what to open with so it does not read as a pitch.
- Publish. Content that keeps you in front of those people between conversations, without turning you into a full-time creator.
- Profit. The stage most people skip. Turning a warm conversation into paid work, in the chat window where it started.
It is the same method Unlock LinkedIn installs, minus the part where I build it with you.
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