Ninety percent of my revenue comes through LinkedIn, and almost none of it comes from going viral. These are notes on the unglamorous parts: what your profile says when you are not in the room, and what happens in the conversation after the like.
LinkedIn did not turn against AI in 2026. It turned against undifferentiated AI. This is the complete system I run, from profile to outreach to the numbers that prove it worked, and the split that decides which half of the job you hand over.
LinkedIn72% of B2B buyers now vet experts with ChatGPT before calling. Most founders are invisible. How to become the answer AI quotes in 2026, tested on 63 of my own posts.
LinkedInA buyer checks your profile before they reply, and decides in about ten seconds. This is the ten-point checklist I score client profiles against, what separates a 3 from a 10 at each one, and a blank scorecard so you can grade your own.